Start Date
14-12-2012 12:00 AM
Description
Understanding privacy is important to individuals and organizations. This research in progress develops a theoretical model that incorporates both actual disclosure behavior and the potential for irrational behavior induced by overriding situational factors presented at the time of the privacy disclosure decision. Actual disclosure behavior is seldom measured in privacy research, and most prior work has assumed the disclosure decision to be a fully rational one. This research challenges that assumption, and the eventual completion of the project will contribute uniquely to our understanding of the privacy calculus in online transactions.
Recommended Citation
Wilson, Dave and Valacich, Joseph S., "Unpacking the Privacy Paradox: Irrational Decision-Making within the Privacy Calculus" (2012). ICIS 2012 Proceedings. 101.
https://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/101
Unpacking the Privacy Paradox: Irrational Decision-Making within the Privacy Calculus
Understanding privacy is important to individuals and organizations. This research in progress develops a theoretical model that incorporates both actual disclosure behavior and the potential for irrational behavior induced by overriding situational factors presented at the time of the privacy disclosure decision. Actual disclosure behavior is seldom measured in privacy research, and most prior work has assumed the disclosure decision to be a fully rational one. This research challenges that assumption, and the eventual completion of the project will contribute uniquely to our understanding of the privacy calculus in online transactions.