Towards a Typology of Green IS Strategies: Insights from Case Study Research

Presenter Information

Fabian Loeser, Institute of Technology and Management, Technische Universitaet Berlin, Berlin, Germany.Follow
Koray Erek, Chair of Information and Communication Management, Technical University of Berlin, Berlin, Berlin, Germany.Follow
Ruediger Zarnekow, Chair of Information and Communication Management, Technical University of Berlin, Berlin, Berlin, Germany.Follow

Start Date

14-12-2012 12:00 AM

Description

In this paper we develop a typology of Green IS strategies and address two research questions: 1) What different types of Green IS strategies can be identified in a real-life context? 2) How do firms with distinct Green IS strategies conceive the role of Green IS within their organization? We begin with the a priori definition of "Green IS strategy" and conduct an exploratory case study that examines multinational companies from different industries. Across these cases, four distinct Green IS strategies are identified as a result of a within-case analysis and the emerging patterns are more closely defined using a cross-case analysis. Insights are compared with extant literature and findings are consolidated in five propositions that outline characteristics of Green IS strategies. These propositions guide the conceptualization of a typology of Green IS strategies which illustrates four generic strategies: Green IS for Efficiency, for Innovation, for Transformation, and for Credibility.

Recommended Citation

Loeser, Fabian; Erek, Koray; and Zarnekow, Ruediger, "Towards a Typology of Green IS Strategies: Insights from Case Study Research" (2012). ICIS 2012 Proceedings. 9.
https://aisel.aisnet.org/icis2012/proceedings/GreenIS/9