Start Date
14-12-2012 12:00 AM
Description
We assess social influence on borrowers’ default decisions in a peer-to-peer lending market. Our analysis suggests that online borrowers are significantly influenced by defaults in their social networks. A friend’s default decision more than doubles a user’s default rate. We also find that not all friends have equal influences. The social influence is highly significant among online friends made through the peer-to-peer lending site. Social influence is much weaker in magnitude among offline friendships that were carried over to the peer-to-peer lending site.
Recommended Citation
Lu, Yong; Gu, Bin; Ye, Qiang; and Sheng, Zhexiang, "Social Influence and Defaults in Peer-to-Peer Lending Networks" (2012). ICIS 2012 Proceedings. 19.
https://aisel.aisnet.org/icis2012/proceedings/DigitalNetworks/19
Social Influence and Defaults in Peer-to-Peer Lending Networks
We assess social influence on borrowers’ default decisions in a peer-to-peer lending market. Our analysis suggests that online borrowers are significantly influenced by defaults in their social networks. A friend’s default decision more than doubles a user’s default rate. We also find that not all friends have equal influences. The social influence is highly significant among online friends made through the peer-to-peer lending site. Social influence is much weaker in magnitude among offline friendships that were carried over to the peer-to-peer lending site.