This paper seeks to develop a theoretical contribution to studies in the areas of ICT in developing contexts by reviewing how the notion of context has been understood to date, before offering a rethinking of how it is handled in the IS and development studies literature. To do this we draw a case study of M-PESA a mobile banking initiative in Kenya, on science and technology studies ideas and specifically Cooper and Law’s (1995) distal and proximal perspectives, to argue that we need to better attend to the multiplicity of practices which take place within development arenas, and also to better consider the processes by which context is represented. The paper concludes by addressing some of the implications for information systems research and development.