A new reflexive discourse is emerging in the IS research community concerning how we, as academic scholars in the information systems field, set and pursue our research agendas. How should we choose our research topics, how should we conduct our research, and how should we communicate our research results? This panel will present and debate the merits of three distinct perspectives concerning the setting of our research agendas in information systems. There will be three short rounds of presentations by the three panelists: Richard Baskerville, Grandon Gill and Neil Ramiller. Following these presentations, Michael Myers (panel chair) will briefly summarize the discussion so far and give his own views with respect to the merits of the three arguments. After suggesting some key points for debate, he will then facilitate what promises to be an interesting and lively discussion with the audience.