The IS field was born as a new discipline of artificial science out of an intellectual chaos at the time when information and communication technologies were beginning to transform modern organizations. Our discipline is now at another pivotal moment as the scope of digital technology grows beyond the organizational realm. The expansion of the influence of digital technology in everyday life provides a critical opportunity—and challenge—to expand the intellectual boundaries of the IS research community beyond the traditional focus of organizational computing. This panel will explore the challenges and potential faced by the IS community as IS researchers seek to explore these emerging uses of information and communications technologies.