Users' Perceptions of Benefits and Costs of Personalization

Authors

Horst Treiblmaier, Vienna University of Economics and Business Administration
Irene Pollach, University of Aarhus

Recommended Citation

Treiblmaier, Horst and Pollach, Irene, "Users' Perceptions of Benefits and Costs of Personalization" (2007). ICIS 2007 Proceedings. 141.
https://aisel.aisnet.org/icis2007/141