Neuro IS: The Potential of Cognitive Neuroscience for Information Systems Research

Authors

Paul Pavlou, University of California, Riverside
Fred Davis, University of Arkansas
Angelika Dimoka, University of California

Recommended Citation

Pavlou, Paul; Davis, Fred; and Dimoka, Angelika, "Neuro IS: The Potential of Cognitive Neuroscience for Information Systems Research" (2007). ICIS 2007 Proceedings. 122.
https://aisel.aisnet.org/icis2007/122