Abstract

While the literature on the technology acceptance model and its extensions have contributed significantly to our understanding of how individuals accept a technology, little is known about how groups accept technology. Since organizations are moving to collective structures such as groups that are provided with technologies for performing tasks, it is critical to understand how they accept and use technology so as to better guide organizations’ investments and implementation decisions. Drawing on theories of group influence, and prior research on group communication media and conflict, the paper proposes an input-process-output (I-P-O) model for conceptualizing group technology acceptance. We also present some preliminary empirical results that appear to support key aspects of the model.

Share

COinS