Abstract
In November 2000, on one of those bright and sunny days typical for northern China’s winter, the managing director of GEARBOX (China) Ltd. (pseudonym) glances over the new manufacturing facilities erected next to the shimmering office building to meet the expected growth in Chinese domestic demand for GEARBOX’s products. Essentially being a duplicate of GEARBOX’s existing production facilities, which were completed just three years ago, this new plant is a manifestation of the company’s ambitious plans for growth in the dynamic Chinese market. He wonders if the company’s capacity to handle its logistical processes will match this new production capacity and, specifically, how to leverage the company’s ERP system to maintain its 100 percent annual growth rates over the coming couple of years.
Recommended Citation
Reimers, Kai, "GEARBOX (China) Ltd.: Will the Company's ERP System Support its Ambitious Growth Strategy?" (2003). ICIS 2003 Proceedings. 106.
https://aisel.aisnet.org/icis2003/106