Abstract
The teaching case covers the story of DCXNET, the e-business initiative of DaimlerChrysler from 2000 to 2002. It focuses on the challenges for the automotive industry due to the evolution of e-business technology and how these challenges have been dealt with at DaimlerChrysler. The case is embedded in the context of todayís the e-business hype and describes the management approach, results, and success factors of the initiative as well as lessons learned.
Recommended Citation
Klein, Arnd and Krcmar, Helmut, "DCXNET: E-Transformation at DaimlerChrysler" (2003). ICIS 2003 Proceedings. 103.
https://aisel.aisnet.org/icis2003/103
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