One-to-one Marketing on the Internet

Authors

Rajiv Dewan, University of Rochester
Bing Jing, University of Rochester
Abraham Seidmann, University of Rochester

Recommended Citation

Dewan, Rajiv; Jing, Bing; and Seidmann, Abraham, "One-to-one Marketing on the Internet" (1999). ICIS 1999 Proceedings. 8.
https://aisel.aisnet.org/icis1999/8