Panel 6 Marketing and MIS: Another Entry on the MIS Dance Card or the True Partner?

Authors

Richard Watson, University of Georgia
George Zinkhan, Coca-Cola Professor of Marketing, University of Georgia
Pierre Berthon, University of Wales
Ben Dyer, President, Intellimedia Commerce.

Recommended Citation

Watson, Richard; Zinkhan, George; Berthon, Pierre; and Dyer, Ben, "Panel 6 Marketing and MIS: Another Entry on the MIS Dance Card or the True Partner?" (1997). ICIS 1997 Proceedings. 67.
https://aisel.aisnet.org/icis1997/67