Abstract

In the knowledge economy, knowledge exchange platforms must carefully design monetary incentives. This study examines how incentive visibility shapes knowledge contributions and explores the moderating role of incentive magnitude. Results from an online experiment reveal that public incentives promote free but not paid knowledge contributions. They enhance monetary reciprocity and executional costs while weakening relational reciprocity. Furthermore, higher incentive magnitudes intensify the effects of visibility on monetary reciprocity, executional costs, and free knowledge contributions.

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