Abstract
This study investigates the digital-era trust crisis driven by misinformation and greenwashing, which erodes sustainable consumption market integrity and creates a “coordination failure” deadlock among consumers, manufacturers, and e-commerce platforms: consumers cannot translate genuine green preferences into effective market signals amid unidentifiable environmental information, leaving industry players without clear low-carbon transition incentives. Taking the express packaging supply chain as the empirical setting, we use a tripartite evolutionary game model and system dynamics simulation to map the system’s transition from disorder to collaboration, and identify a credible signaling and feedback mechanism as the core solution. We find system evolution follows a three-stage sequence of consumer leadership, manufacturer response, and platform follow-up, with an efficient, transparent complaint-feedback mechanism as the critical driving lever. This mechanism acts as a governance system to purify information, calibrate incentives, and rebuild trust. Our findings provide universal mechanism design principles and a micro-empirical blueprint for building human-machine collaborative governance frameworks to combat information pollution and restore credible digital markets.
Recommended Citation
Peng, Jing; Zeng, Jinfeng; and Fu, Xiaoqin, "Game Analysis and Simulation on the Collaborative Low-Carbon Transformation of Packaging Supply Chains in the Digital Era" (2026). ICEB 2026 Proceedings (Beijing, China). 42.
https://aisel.aisnet.org/iceb2026/42