Abstract
As digital healthcare services expand, mobile healthcare platforms (MHPs) have emerged as important channels for online consultation. Drawing on the Elaboration Likelihood Model, trust theory, and social presence theory, this study examines the mechanisms influencing older adults’ willingness to use online consultations. A dual-route framework is proposed in which information interaction represents the central route, while social presence of interaction and social validation constitute the peripheral route. Cognitive and affective trust are incorporated as mediators. Data were collected from older MHP users and analyzed using PLS-SEM. The findings reveal that peripheral social cues exert a stronger influence than informational interaction on older adults’ online consultation intention, primarily through the development of affective trust.
Recommended Citation
Lv, Haoyang and Liu, Fei, "The Impact of Older Adults’ Willingness to Use Online Consultation on Mobile Healthcare Platforms Based on the Elaboration Likelihood Model" (2026). ICEB 2026 Proceedings (Beijing, China). 106.
https://aisel.aisnet.org/iceb2026/106