Abstract
As a new format for promoting tourism and culture, travel vlogs are rapidly evolving into a pivotal medium for destination image marketing and a primary channel for tourist information acquisition, establishing novel paradigms for information sharing and activity planning in tourism. Existing research predominantly focuses on destination image construction/perception, tourist behavioral intentions, attraction marketing strategies, and communication effectiveness, while neglecting audio feature analysis. Addressing this gap, we employ face as a moderator, audio features as independent variables (IVs), and audience Participation as the dependent variable (DV) to examine how acoustic signals influence Danmaku comment participation. Results reveal that audio features interact with faces presence to co-shape Participation. This study elucidates the critical roles of acoustic signals and face in travel Vlog impact dynamics and provides actionable insights for creators to strategically leverage audio -visual synergies.
Recommended Citation
Luo, Yumei; Ling, Zeyun; and Meng, Luoyan, "How Acoustic Cues Influence User Participation in Travel Videos?" (2025). ICEB 2025 Proceedings (Hanoi, Vietnam). 37.
https://aisel.aisnet.org/iceb2025/37