Abstract

The research employs a bibliometric analysis approach to assess the existing landscape of the spillover effects literature associated with green consumption behavior, utilizing a sample of 176 documents sourced from the Web of Science database. Through document co-citation analysis, the knowledge structure is systematically organized and clarified, leading to the development of a framework based on an antecedent-behavior-consequence logic. This framework highlights the dynamic nature of green consumption behavior, ultimately aiming to provide theoretical support and practical guidance for researchers and practitioners.

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