Abstract
The digital economy has incubated the development model of virtual live streaming E-commerce in the metaverse and artificial intelligence applications, and achieved the deep integration of industrial development and digital intelligent services. Based on the LDA topic model, this study collects application data of virtual live streaming industry, explores the topic of virtual live streaming with the help of natural language processing technology, concluded the LDA topic model and extracted 13 topics, including digital virtual human, virtual performance,virtual live streaming E-commerce, etc. 8 categories are summarized through the computational grounded theory, thereby constructing a virtual live streaming E-commerce application framework, which provides optimization strategies for the development of virtual live streaming E-commerce.
Recommended Citation
Luo, Ji; Gui, Xuewen; Xu, Yanling; and Peng, Wenbo, "Optimization strategy analysis of virtual live streaming e-commerce based on LDA topic model" (2024). ICEB 2024 Proceedings (Zhuhai, China). 40.
https://aisel.aisnet.org/iceb2024/40