Abstract
As China swiftly recovers from the impacts of COVID-19, the nation grapples with complex development challenges, notably the promotion of green energy consumption. Despite environmental awareness among consumers in China growing but which not led to a parallel increase in the consumption of green products. Bridging this gap necessitates effective communication and communication tool, based on previous studies, AI was believed to be a pivotal tool for sustainable economy. Therefore, this study focuses on AI and China's electric vehicle (EV) industry which is a prominent sector in green energy. Employing the technology acceptance model to explore the influence of perceived usefulness (PU), perceived ease of use (PEU), perceived cyber risks (PCR), and perceived enjoyment (PE) of AI on consumers' purchase intention for EV in China
Recommended Citation
Fang, Ning and Ongkrutraksa, Worawan, "Exploring the influence of AI on purchase intention of electric vehicle among consumers in China" (2023). ICEB 2023 Proceedings (Chiayi, Taiwan). 29.
https://aisel.aisnet.org/iceb2023/29