Fur babies, governance, and ability: Finding meaning in survey response rates

Authors

Suzie Pont, James Cook University, Cairns AustraliaFollow
Michael Underdown, James Cook University, AustraliaFollow
John R. Hamilton, James Cook University, Cairns, AustraliaFollow
Singwhat Tee, James Cook University, Cairns AustraliaFollow
Stephen J. Maxwell, James Cook University, Cairns AustraliaFollow

Abstract

We demonstrate that the use of visual cues in reminder emails can elicit increased response rates. Survey demographics and response rates were drawn from an ongoing survey being conducted within a not-for-profit organisation in Australia. The use of animals (“fur babies”) has an impact on the younger and older demographics and those without a university education. These ages and educationally limited cohorts are often seen as problematic to motivate to engage with surveys. For this study, the optimal time to elicit most responses was 12 weeks.

Recommended Citation

Pont, Suzie; Underdown, Michael; Hamilton, John R.; Tee, Singwhat; and Maxwell, Stephen J., "Fur babies, governance, and ability: Finding meaning in survey response rates" (2022). ICEB 2022 Proceedings (Bangkok, Thailand). 63.
https://aisel.aisnet.org/iceb2022/63