Abstract

With the rapid development of reward-based crowdfunding, how to make creative projects stand out is of great significance to entrepreneurs and other stakeholders. This study tends to explore the impact of the number of projects within the same category on crowdfunding success and the impact of spatial clustering effect on crowdfunding success. We draw upon a sample of 11,576,590 daily observations of 331,104 projects from Kickstarter, finding a negative association exists between the number of projects within the same category (NPSC) and crowdfunding success, which means that the concurrent impact of the number of projects within the same category (NPSC) on crowdfunding success displays the much larger competitive effects. The preliminary findings are discussed, and it is hoped that this work can be used to explore the key factors influencing the fundraising success of reward-based crowdfunding projects.

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