Abstract
Along with the vigorous development of WeChat official accounts, the number of education WeChat official accounts is increasing day by day. Society’s emphasis on education issues extends to the WeChat Official Accounts and other social networking platforms. How to attract users and maintain the willingness of users to continue to use is an important issue for the operators of such public accounts to consider. Information is the main content of the educational WeChat official account, and the evaluation of its quality will directly affect the perception of the educational WeChat official account and then affect the user's willingness to use it. Therefore, based on the perspective of information quality and the ECM-IS model as the research model, this paper subdivides information quality into five dimensions, including comprehensiveness, timeliness, accuracy, relevance, and perceived interestingness, and establishes a theoretical model of the influence of educational WeChat public account information quality on college students' willingness to continue using. This study will have a certain reference value for the education of WeChat operators' practical operation and user stickiness.
Recommended Citation
Zhao, Meng; Yang, Liang; Xu, Zixin; Li, Liangqiang; and Li, Xiaolin, "Research on the Impact of Information Quality on Educational WeChat Official Account Users’ Continued Use Intention: Based on the ECM-IS Model" (2021). ICEB 2021 Proceedings (Nanjing, China). 56.
https://aisel.aisnet.org/iceb2021/56