Knowledge-Based Clubhouse Adoption Intention in the Post-COVID-19 Era in the Hospitality Industry

Authors

Chia-Shiang Hsu, National Kaohsiung University of Hospitality and Tourism, TaiwanFollow
Shih-Wei Chou, National Kaohsiung University of Science and Technology, TaiwanFollow
Ming-Chia Hsieh, Far East University, TaiwanFollow
Emmanuel Kwame Opoku, National Kaohsiung University of Hospitality and Tourism, TaiwanFollow

Abstract

The COVID-19 pandemic has affected the digital transformation of the hospitality industry and triggered Clubhouse knowledge adoption behavior. Clubhouse engagement in the COVID-19 era has gradually changed the forms of communication. Hospitality industry owners can communicate about their interactions and trades through Clubhouse, and members can share their operating and management experiences. Therefore, hospitality industry owners can learn from and support each other. This study aims to bridge the gap between professional knowledge and management adoption in the community of hospitality industry owners. We treat members’ self-regulated and socially regulated learning styles as variables in our analysis of members’ behaviors after acquiring knowledge from the community. This study contributes to our understanding of knowledge-based digital transformation processes in the hospitality industry in the post-COVID-19 era. It has implications for both Clubhouse users and hosts.

Recommended Citation

Hsu, Chia-Shiang; Chou, Shih-Wei; Hsieh, Ming-Chia; and Opoku, Emmanuel Kwame, "Knowledge-Based Clubhouse Adoption Intention in the Post-COVID-19 Era in the Hospitality Industry" (2021). ICEB 2021 Proceedings (Nanjing, China). 51.
https://aisel.aisnet.org/iceb2021/51