Abstract
The purpose of this thesis is to study factors influencing restaurants on selecting food delivery applications. This is quantitative research that adapts the Unified theory of acceptance and use of technology: UTAUT, factors from past research, and new factors, which are a business partner and the innovation expectations, all of these factors are used as a guideline for the research. This research studies a sample group of restaurant owners that use or have used food delivery applications for their business. The size of this sample group is 259 restaurant owners, the information is gathered by using an online poll, and the information is then analyzed by a program to see the relations of each factor according to the theory and guideline. The result of the research indicates that relative advantage, business partners, Innovation Expectations, and trust in provider all directly influence the intention of using food delivery applications, while performance expectancy, Effort Expectancy, social influence, and Attitude Toward Use and Technology do not influence the intention of using food delivery applications.
Recommended Citation
Petin, Norathep and Rotchanakitumnuat, Siriluck, "Factors Influencing Restaurants on Selecting Food Delivery Applications" (2021). ICEB 2021 Proceedings (Nanjing, China). 39.
https://aisel.aisnet.org/iceb2021/39