Abstract
Research on the relationship between innovation culture and innovation quality from the perspective of customer innovation is a hot topic in the field of innovation. This article, through the questionnaire survey to 65 innovative enterprises in China, using the structural equation model and hierarchical multiple regression analysis for validating the proposed hypothesis, discusses the relationship between the innovative culture, customer innovation, and innovation quality. The results show that there is a significant positive correlation between innovation culture and innovation quality, customer innovation and innovation quality, and innovation culture and customer innovation. Customer innovation partially mediates the impact of innovation culture on innovation quality, and social media strengthens the role of customer innovation in promoting innovation quality. Customer innovation in culture on enterprise innovation quality partial mediation effect in the process, the influence of the social media to strengthen the customer innovation role in promoting the quality of innovation.
Recommended Citation
Jing, Ning Ning; Li, Ya Ling; and Sheng, Ming, "Innovation Quality, Customer Innovation, and Innovation Culture: The Relationship Mediated by Social Media" (2021). ICEB 2021 Proceedings (Nanjing, China). 13.
https://aisel.aisnet.org/iceb2021/13