Abstract
The sharing economy is promoting sustainable usage of materials, equipment, and tools. Moreover, ride-sharing is a recognized means of sustainable mobility. Besides, in the wake of COVID-19 prevention measures, bicycles and e-scooters became encouraged transportation means to allow individual and non-crowded outdoor transit compared to other public transportation means. In this study, the authors aim to identify the core differentiating aspects of business models of European micro-mobility sharing online services (platforms). The Business Model Canvas framework proposed by Osterwalder and Pigneur (2010) was used as a basis to carry out the comparative analysis. The most popular European micro-mobility services were identified using the Crunchbase database, and the data on their business models was collected from secondary sources. The paper presents an analysis of four cases: Bolt (an international ride-hailing service), Nextbike (international bike-sharing service), CityBee (regional freefloating car-sharing service), and TIER Mobility (regional scooter sharing service). Future research will include a broader range of cases, interviews of the micro-mobility platform’s representatives, surveys of their users, and more detailed case analysis.
Recommended Citation
Vitkauskaitė, Elena and Vaičiukynaitė, Eglė, "Comparative Study of Business Models of European Micro-Mobility Online Services" (2020). ICEB 2020 Proceedings (Hong Kong, SAR China). 41.
https://aisel.aisnet.org/iceb2020/41