Abstract
Tourism development is an important way to eliminate poverty. Existing research in this area has been mostly based on western experiences; In this context, there is a lack of research on how to promote rural revitalization through tourism, especially in these poverty-stricken areas. This study fills this research gap by selecting and evaluating the developing process of Shennongjia Forestry District in China. Tourism is considered a way to mitigate poverty in the region, and make a great effort and ultimately revive the economy and culture of the region. Shennongjia Forestry District illustrates the importance of initial conditions and how the government attaches great importance to the development of the region and poverty alleviation policies can help mitigate shortfalls in those initial conditions. We summarize many successful practices in Shennongjia Forestry District in different phases, especially the application of e-commerce in tourism poverty alleviation, and concluded that by addressing the needs of tourists and providing proper products, and a number of poverty alleviation measures have really worked. Study results also showed that the development of tourism has driven the development of other industries, and the construction of government support network has indeed had a profound impact on poverty alleviation. This requires the participation of local communities to jointly advance tourism development
Recommended Citation
Lu, Junyang; Deng, Aimin; and Ye, Penghao, "Rural Destination revitalization in Shennongjia Forestry District: A Tourism Poverty Alleviation Perspective" (2020). ICEB 2020 Proceedings (Hong Kong, SAR China). 4.
https://aisel.aisnet.org/iceb2020/4