Understanding the Turnover Intention of Crowd Workers of Microtask Crowdsourcing Platform

Authors

Yang Lei, Southern University of Science and Technology, ChinaFollow
Xiling Cui, Hong Kong Shue Yan University, ChinaFollow
Waiman Cheung, The Chinese University of Hong Kong, ChinaFollow

Corresponding Author

Yang Lei, Southern University of Science and Technology, China, leiy@sustech.edu.cn

Document Type

Work in Progress

Abstract

Microtask crowdsourcing is a relatively new work form enabled by information technologies. For both practitioners and academics, understanding the turnover intention of the users, requesters and crowd workers respectively, of microtask crowdsourcing is very important. However, compared with the relatively large literature on requester, studies focusing on worker crowd workers are limited. Therefore, in this study, we investigate the crowd workers’ intentions to leave the microtask crowdsourcing. The research goal is to analyze the motivations of crowd workers systematically and identify those factors that influenced their turnover intention. Based on perceived value and justice perspectives, a research model is developed. The proposed hypotheses will be tested using data from Amazon Mechanical Turk.

Recommended Citation

Lei, Yang; Cui, Xiling; and Cheung, Waiman, "Understanding the Turnover Intention of Crowd Workers of Microtask Crowdsourcing Platform" (2019). ICEB 2019 Proceedings (Newcastle Upon Tyne, UK). 53.
https://aisel.aisnet.org/iceb2019/53