Tourist Wildlife Consumption Qualitative Considerations: Sabah, Malaysia

Authors

Fiffy Hanisdah Binti Saikim, James Cook University, Cairns, AustraliaFollow
John R. Hamilton, JCairns Institute, James Cook University, AustraliaFollow
Sing What Tee, James Cook University, Cairns, AustraliaFollow

Corresponding Author

John R. Hamilton*, Cairns Institute, James Cook University, Australia, john.hamilton@jcu.edu.au

Document Type

Article

Abstract

This study of 464 outbound tourists at the Kota Kinabalu International Airport (KKIA) investigates their perceptions after visiting various protected wildlife destinations in Sabah, Malaysia. It considers the conservation of these tourism destinations. Tourists recognize the destination, its wildlife and the habitat as unique, special, and unpredictable. Respondent tourists offer shared knowledge and new understanding, and other considerations around Sabah’s global wildlife tourist market – such as how to accommodation, travel, and cost can enhance (or degrade) Sabah’s wildlife tourism activities and experiences, and how the service qualities around this wildlife tourism can be measures against the tourist’s perceived satisfaction levels. The study concludes Sabah’s wildlife and natural habitats do deliver substantive tourist experiences and activities, and these coalesce into strong overall satisfaction levels within the tourist.

Recommended Citation

Saikim, Fiffy Hanisdah Binti; Hamilton, John R.; and Tee, Sing What, "Tourist Wildlife Consumption Qualitative Considerations: Sabah, Malaysia" (2019). ICEB 2019 Proceedings (Newcastle Upon Tyne, UK). 31.
https://aisel.aisnet.org/iceb2019/31