Wildlife Tourist Consumption in Sabah Malaysia: A SEM Path Model Approach

Authors

Fiffy Hanisdah Binti Saikim, James Cook University, Cairns, AustraliaFollow
John R. Hamilton, Cairns Institute; James Cook University, Qld. AustralFollow
Sing What Tee, James Cook University, Qld. AustraliaFollow
Michael Underdown, James Cook University, AustraliaFollow

Corresponding Author

John R. Hamilton, Cairns Institute; James Cook University, Qld. Australia, John.Hamilton@jcu.edu.au

Document Type

Article

Abstract

This study applies Animal Encounter Theory, Experience Theory, Biodiversity Hotspots Theory, Involvement Theory, the Theory of Planned Behavior, and User-Gratification Theory. It develops a behavioral Tourism Wildlife Behavior Path Model. This path model shows Sabah Malaysia‘s wildlife destination tourist experiences, and its in-situ tourist activities, do evoke a measurable positive change in the tourist’s overall satisfaction level. It also offers management and workers at Sabah’s wildlife destinations insight that may be beneficial in developing both wildlife and conservation servicing, along with other educational tourist information perspectives. These may also induce lasting tourist memories, and hopefully generate a lasting tourist loyalty.

Recommended Citation

Saikim, Fiffy Hanisdah Binti; Hamilton, John R.; Tee, Sing What; and Underdown, Michael, "Wildlife Tourist Consumption in Sabah Malaysia: A SEM Path Model Approach" (2019). ICEB 2019 Proceedings (Newcastle Upon Tyne, UK). 28.
https://aisel.aisnet.org/iceb2019/28