Critical Success Factors of Alignment between Websites and OCAs in the Manufacturing Industry

Authors

Tsung-Yueh Lu, Department of Industrial Engineering and Systems Management, Feng Chia University, Taiwan, R.O.C.Follow
Wei-Hsi Hung, Department of Management Information Systems, National Chengchi University, Taiwan, R.O.C.Follow
Yun-Chen Lin, Department of Information Management, National Chung Cheng University, Taiwan, R.O.C.Follow
Mei-Fang Wu, Department of Industrial Engineering and Systems Management, Feng Chia University, Taiwan, R.O.C.Follow

Corresponding Author

Wei-Hsi Hung

Document Type

Article

Abstract

In this study, a list containing twelve organizational critical activities (OCAs) of manufacturing industry is found out by the interviews with executives and revision of two experts. The analysis on secondary data and the deeper interviews are carried out to obtain the critical success factors of the alignment between websites and OCAs in the manufacturing industry. Six common critical success factors of the three companies are: Support of Executives, Excellent and Professional Team, Full Communication, Harmonic Website Build Process, Technical Support, and Complete Information System Architecture. Finally, this study hopes that companies in the manufacturing industry can improve the competitiveness according to the result of this study.

Recommended Citation

Lu, Tsung-Yueh; Hung, Wei-Hsi; Lin, Yun-Chen; and Wu, Mei-Fang, "Critical Success Factors of Alignment between Websites and OCAs in the Manufacturing Industry" (2018). ICEB 2018 Proceedings (Guilin, China). 82.
https://aisel.aisnet.org/iceb2018/82