Curbing Shopping Cart Abandonment in C2C Markets—An Uncertainty Reduction Approach

Authors

Heng Tang, Faculty of Business Administration, University of Macau, Macau SARFollow
Xiaowan LIN, University of Macau, Macau SAR,Follow

Corresponding Author

Heng Tang

Document Type

Abstract

Recommended Citation

Tang, Heng and LIN, Xiaowan, "Curbing Shopping Cart Abandonment in C2C Markets—An Uncertainty Reduction Approach" (2017). ICEB 2017 Proceedings (Dubai, UAE). 45.
https://aisel.aisnet.org/iceb2017/45