Gender Effect on E-Commerce Sales of Experience Gifts: Preliminary Empirical Findings

Authors

Joni Salminen, Qatar Computing Research Institute, HBKU; and Turku School of Economics, State of QatarFollow
Sarem Seitz, Otto-Friedrich University Bamberg, GermanyFollow
Bernard J. Jansen, Qatar Computing Research Institute, HBKU, State of QatarFollow
Tommi Salenius, Parcero Marketing Partners, FinlandFollow

Corresponding Author

Joni Salminen

Document Type

Article

Abstract

We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.

Recommended Citation

Salminen, Joni; Seitz, Sarem; Jansen, Bernard J.; and Salenius, Tommi, "Gender Effect on E-Commerce Sales of Experience Gifts: Preliminary Empirical Findings" (2017). ICEB 2017 Proceedings (Dubai, UAE). 15.
https://aisel.aisnet.org/iceb2017/15