Can Consumers Detect Deceptive Product Online? An Analysis of Consumers’ Anti-deception Mechanisms For Product-related Deceptions

Authors

SiQi Chen, Chongqing University of Posts and Telecommunications, ChongqingFollow
Shu Niu, Chongqing University of Posts and Telecommunications, ChongqingFollow
Jie Jian, Chongqing University of Posts and Telecommunications, ChongqingFollow

Document Type

Article

Abstract

The rapid growth of electronic commerce (e-commerce) has lead to great loss of online customers every year. Among the different kinds of e-Commerce deceptions, product-related deception receives relatively most attention by practitioners but less attention by researchers. This paper aims to address two questions, 1) Can consumers detect product-related deceptions online? 2) How consumers distinguish the product-related deceptions from the good ones? To answer these two questions, an integrative model and a set of hypothesis, describing the relationship among product-related deception practices, consumers’ perceptions and purchase behavior will be developed. And then, test the proposed model using Partial Least Squares (PLS) method on the data collected via a scenario experiment and servery on real customers.

Recommended Citation

Chen, SiQi; Niu, Shu; and Jian, Jie, "Can Consumers Detect Deceptive Product Online? An Analysis of Consumers’ Anti-deception Mechanisms For Product-related Deceptions" (2016). ICEB 2016 Proceedings (Xiamen, China). 22.
https://aisel.aisnet.org/iceb2016/22