The Rise Of The Machines: Robotis, A Frontier In Educational And Industrial Robots In Korea

Authors

JoongHo Ahn, Graduate School of Business, Seoul National UniversityFollow
Jeehyun Ahn, College of Business Administration Seoul National UniversityFollow
Sehwan Oh, College of Business Administration, Seoul National UniversityFollow

Document Type

Article

Abstract

Robot industry is quickly becoming one of the fastest growing markets in the world. Already used in various fields, robots are replacing more and more labors. The prospects for this industry is quite bright since many countries in the world are adopting programs and policies to develop the robot markets. In this paper, we will look into a Korean venture firm that is growing together with the robot industry: ROBOTIS. Beginning with the growth story of ROBOTIS, we will analyze the business environment the firm is facing. We will also look into the main products of ROBOTIS and how they correspond with the trend of the robot industry.

Recommended Citation

Ahn, JoongHo; Ahn, Jeehyun; and Oh, Sehwan, "The Rise Of The Machines: Robotis, A Frontier In Educational And Industrial Robots In Korea" (2015). ICEB 2015 Proceedings (Hong Kong, SAR China). 75.
https://aisel.aisnet.org/iceb2015/75