Customer Behavior Survery for Cultural and Creative Park in Taiwan

Authors

Chao-Lung Yang, National Taiwan University of Science and Technology, TaiwanFollow
Cheng Jhe Lin, National Taiwan University of Science and Technology, TaiwanFollow
Chih-En Wu, National Taiwan University of Science and Technology, TaiwanFollow
Guang-Feng Deng, Innovative DigiTech-Enabled Applications & Services Institute, Institute for Information Industry, TaiwanFollow
Yu-Shiang Hung, Innovative DigiTech-Enabled Applications & Services Institute, Institute for Information Industry, TaiwanFollow
Wei-Kuang Ho, Innovative DigiTech-Enabled Applications & Services Institute, Institute for Information Industry, TaiwanFollow

Document Type

Article

Abstract

Cultural and Creative Park is a recreational campus which usually consists of exhibition, gallery, show room, movie theater, and multi-function facilities to provide the cultural activities. Besides, in the Cultural and Creative Park, restaurants, coffee shops, bookstores, gift shops, and other business units are nearby. How to improve the customer experience in the Cultural and Creative Park is an important research question for the managerial division to promote culture industries. In this research, the questionnaires were developed and performed in one of creative park in Taipei, Taiwan to study customer behavior. This paper addresses the survey result and the insights revealed from the survey.

Recommended Citation

Yang, Chao-Lung; Lin, Cheng Jhe; Wu, Chih-En; Deng, Guang-Feng; Hung, Yu-Shiang; and Ho, Wei-Kuang, "Customer Behavior Survery for Cultural and Creative Park in Taiwan" (2014). ICEB 2014 Proceedings (Taipei, Taiwan). 48.
https://aisel.aisnet.org/iceb2014/48