The Effects of Sensory Stimuli on The Purchase of Online Luxury Product

Authors

Eldon Y. Li, National Chengchi University, TaiwanFollow
Kiekang Chao, National Chengchi University, TaiwanFollow
Yu-Chun Liu, National Chengchi University, TaiwanFollow

Document Type

Abstract

Recommended Citation

Li, Eldon Y.; Chao, Kiekang; and Liu, Yu-Chun, "The Effects of Sensory Stimuli on The Purchase of Online Luxury Product" (2014). ICEB 2014 Proceedings (Taipei, Taiwan). 16.
https://aisel.aisnet.org/iceb2014/16