Product Information And Online Review: What Is More Important To Consumer’s Trusting Belief And Purchase Intention

Authors

Kannika Torcharoen, Chulalongkorn Business School, ThailandFollow
Pimmanee Rattanawicha, Chulalongkorn University, ThailandFollow

Document Type

Abstract

Recommended Citation

Torcharoen, Kannika and Rattanawicha, Pimmanee, "Product Information And Online Review: What Is More Important To Consumer’s Trusting Belief And Purchase Intention" (2013). ICEB 2013 Proceedings (Singapore). 14.
https://aisel.aisnet.org/iceb2013/14