From Retailing to E-tailing: Understanding Online Shopping Motivation and Decision Making

Authors

Cheng Lu Wang, Department of Marketing and Quantitative Analysis, College of Business University of New Haven, West Haven, CT 06516Follow

Document Type

Abstract

Recommended Citation

Wang, Cheng Lu, "From Retailing to E-tailing: Understanding Online Shopping Motivation and Decision Making" (2012). ICEB 2012 Proceedings (Xi'an, China). 21.
https://aisel.aisnet.org/iceb2012/21