The change in the behavior of media consumption and upward trend of social media users and time spent on social media websites locally and globally. These lead to a phenomenon of utilizing social media marketing as one of the most important aspects for marketing communication with the target market. This paper studies three organizations in Thailand that are well-respected and successfully utilize social media. Then, The author present a framework for implementing social media as one of the marketing communication tools for Thai organizations.
Ongksirimemongkol, Paradee, "The Use Of Social Media In Marketing: Case Study In Thai Enterprises" (2011). ICEB 2011 Proceedings (Bangkok). 21.