Document Type

Article

Abstract

The change in the behavior of media consumption and upward trend of social media users and time spent on social media websites locally and globally. These lead to a phenomenon of utilizing social media marketing as one of the most important aspects for marketing communication with the target market. This paper studies three organizations in Thailand that are well-respected and successfully utilize social media. Then, The author present a framework for implementing social media as one of the marketing communication tools for Thai organizations.

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