Document Type
Article
Abstract
In recent years, various forms of mobile technology based hedonic services are emerging. As this is a relatively new and unexplored practice which seems to be more popular among young generation, there is a need to examine its acceptance among student community who use mobile phones for many purposes including entertainment. We thus report a study which examines a segment of the Australian students‟ acceptance of downloading games on their mobile phones using Technology Adoption Model as a theoretical lens. We further highlight the role of student demographic characteristics on their perceptions. The implications of our findings are discussed.
Recommended Citation
Rahim, Md Mahbubur; Spink, Pamela; and Singh, Uday Bir, "Understanding User Intentions To Download Games On Mobile Phones: Technology Adoption And User Demographic Perspective" (2011). ICEB 2011 Proceedings (Bangkok). 15.
https://aisel.aisnet.org/iceb2011/15