Document Type

Article

Abstract

Virtual Reality (VR) is a promising alternative for next generation online interface. It is important that the developed VR interfaces must satisfy a collection of good quality criteria, which are still absent from literatures. This paper aims to determine factors consisted in a good quality online VR interface and their relative importance. VR commerce is selected for the study due to its importance. The study employed a two-stage factor identification design. In the first stage, the intuitive approach and the focus group technique were used, while in the second stage, empirical study employing questionnaires were used following by exploratory factor analyses. Then, the derived quality factors were explored for their relative importance on adoption using Analytic Hierarchy Process (AHP). The study outlined 54 recommended interface features/elements forming 8 stable quality factors. The results suggested quality factors for developing and evaluating such a highly interactive user interface.

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