User Adoption Behaviors of Mobile Commerce: China VS Taiwan

Authors

Ivan K.W. Lai, Faculty of Management and Administration, Macau University of Science and Technology, Avenida Wai Long, Taipa, Macau, ChinaFollow
Connie C.F. Hsu, Department of Marketing, Shu-Te University, No. 59, Hengshan Rd., Yanchao, Kaohsiung, TaiwanFollow
Donny C.F. Lai, Department of Computer Science, City University of Hong Kong, Kowloon Tong, Hong Kong, ChinaFollow

Document Type

Article

Abstract

This study aims to further test the technology acceptance model for mobile commerce (m-commerce) in China and Taiwan. Data was collected from 156 college students in Macau (China) and 173 college students in Kaohsiung (Taiwan). Exploration factor analysis is performed to examine the reliability and validity of the model; regression analysis is performed to access the relationship between behavior intention and each factor in these two markets; and t-tests are performed to compare the difference in the means from Chinese and Taiwan college students. This study finds out that even there is not significant culture difference between China and Taiwan, there is a significant difference in the means of social influence between these two markets.

Recommended Citation

Lai, Ivan K.W.; Hsu, Connie C.F.; and Lai, Donny C.F., "User Adoption Behaviors of Mobile Commerce: China VS Taiwan" (2010). ICEB 2010 Proceedings (Shanghai, China). 45.
https://aisel.aisnet.org/iceb2010/45