Understanding Buyer’s Adoption Intent of B2B Electronic Marketplaces

Authors

Shih-Wei Chou, Department of Information Management, National Kaohsiung First University of Science and Technology, Taiwan, R.O.C.Follow
I-Hua Hung, College of Management, National Kaohsiung First University of Science and Technology, Taiwan, R.O.C.Follow

Document Type

Article

Abstract

Despite the significant role of business-to-business (B2B) e-marketplaces (EMPs) in providing firms with opportunities to transform the way that organizations conduct trading activities and supply chain management (SCM) tasks, few studies emphasize the motive for adoption intent of EMPs. Drawing on institutional theory and information processing theory, this study develops a model aiming for delineating the relationship between institutional pressures (in terms of mimetic, coercive, and normative pressures), benefits of SCM tasks (involving interdependent tasks and procurement life cycle (PLC) activities), and adoption intent. Data collected from 79 potential adopters of EMPs largely support our research hypotheses. Theoretical contribution and managerial implications of this study are discussed.

Recommended Citation

Chou, Shih-Wei and Hung, I-Hua, "Understanding Buyer’s Adoption Intent of B2B Electronic Marketplaces" (2009). ICEB 2009 Proceedings (Macau, SAR China). 31.
https://aisel.aisnet.org/iceb2009/31