Document Type

Article

Abstract

Blogging is popular. It has emerged as a formidable phenomenon that not only draws massive daily following but also shifts the paradigm of human interaction. As a new communication genre, blogging has no specific governing bodies to manage the entity. This raises interesting questions on how is a blogging community being formed and how does it function. Founded on Structuration Theory, this paper applies the concepts of structure and agency as well as signification, legitimation, and domination to explain the formation and operation of a blogging community. The framework is valuable in serving as the basis for understanding how rules and practices are produced and reproduced to govern smooth functioning and operation of a virtual blogging community.

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