Document Type
Article
Abstract
Online bidding strategy is one of the most discussed topics in online auction research. This research aims to empirically confirm online bidding strategies in single-unit auctions and evaluate these strategies in the context of auction winning outcome, final price evaluation, and perceived enjoyment. Both objective and subjective data of online single-unit auctions were collected to validate our postulated hypotheses. Our findings suggest that there are three basic bidding strategies in single-unit auctions and they indeed have different impacts on auction biddings.
Recommended Citation
Cui, Xiling and Lai, Vincent S., "An Empirical Investigation of Bidding Strategies and Their Effects on Online Single-Unit Auctions" (2009). ICEB 2009 Proceedings (Macau, SAR China). 14.
https://aisel.aisnet.org/iceb2009/14