Document Type

Article

Abstract

Distribution of new product development encompasses both great opportunities and threats. In this paper we aim to identify both key success factors and common pitfalls for Western firms in the organisation of distributed product development in Russia. Russia’s national innovation system holds a lot of potential for foreign firms, but there are also many challenges to be addressed. By following general guidelines for co-development, the chances for success are likely to increase also in the case of joint development with Russian firms.

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