The Adoption of Mobile Short Message Services: Implications for Managing Value-Added Services in the Telecommunications Industry

Authors

Ziqi Liao, Department of Finance and Decision Sciences, Hong Kong Baptist University, Kowloon, Hong KongFollow

Document Type

Article

Abstract

This paper empirically explores several variables associated with the adoption of mobile short message services (SMS) from the consumer perspective. The results suggest that perceived usefulness, ease of use, behavioral control and reliability significantly explain the consumers’ behavioral intention to use the mobile message services. The findings have practical implications for managing the valueadded services in the telecommunications industry.

Recommended Citation

Liao, Ziqi, "The Adoption of Mobile Short Message Services: Implications for Managing Value-Added Services in the Telecommunications Industry" (2005). ICEB 2005 Proceedings (Hong Kong, SAR China). 99.
https://aisel.aisnet.org/iceb2005/99